News
On June 20th in Cannes, festival goers attending the prestigious Cannes Lions International Festival of Creativity descended upon Inkwell Beach to witness a historic moment unfolding. For the first time in the festival’s 70-year history, the Caribbean a region that makes up just 1% of the world population and
Culture
When Puerto Rico was derisively called “a floating island of garbage” in international press, Bad Bunny responded, not with outrage, but with strategy. The global superstar turned his sixth studio album into a digital love letter to Puerto Rico. Through a groundbreaking campaign called Tracking Bad Bunny, he transformed his
Events
In celebration of Caribbean Heritage Month, Caribbean Social Studies (CSS) proudly announces its international debut at the 2025 Cannes Lions Festival of Creativity. For the first time in the festival’s history, the Caribbean will be represented as a unified creative force, marking a milestone moment for the region and
Events
The Cannes Lions International Festival of Creativity, founded in 1954, has long stood as the apex of creative industry recognition. It is a week where the most compelling campaigns, sharpest storytelling, and boldest ideas from around the world converge in the South of France. Yet, for much of its history,