Culture
When Puerto Rico was derisively called “a floating island of garbage” in international press, Bad Bunny responded, not with outrage, but with strategy. The global superstar turned his sixth studio album into a digital love letter to Puerto Rico. Through a groundbreaking campaign called Tracking Bad Bunny, he transformed his
Strategy
Precision is more than accuracy. It is the ability to execute with clarity, intentionality, and cultural sensitivity—especially when working under pressure. In the Caribbean, precision has been cultivated through a mix of constraint and creativity. From turning limited resources into global cultural exports to crafting stories and strategies that
Consulting
For decades, the Caribbean has been a cultural powerhouse. Its music, style, literature, and language have circled the globe. Yet behind this global resonance lies a persistent paradox. While the region produces extraordinary creative talent, it lacks the systems needed to sustain a thriving creative economy. Talent leaves. Investment lags.
Insights
In a world racing to build faster, bigger, smarter tech, the question of ethics often lags behind innovation. As the global tech industry wrestles with questions around ethics, equity, and human impact, one region offers a blueprint that’s been hiding in plain sight: the Caribbean. This isn’t just